Spreading smiles all across the miles.

visionIt needs both business acumen and sensitivity to make a success story out of a fickle market, dependent on the changing moods of the most demanding of client’s children! Yet that is precisely what Mr. Ashok Kumar Bansal, CMD-Hanung Toys and Textiles Ltd. seems to have achieved with deceptive ease. It was his vision that recognised the potential offered by the labour-intensive soft toy market in South Korea. Stepping-in at the right time in collaboration with the Hanung Industrial Co. Ltd., South Korea, Mr. Bansal brought to life a dream that caught the imagination of the country as a whole.

Mr. Bansal then took forward the experience of the company on the strength of his foresight and entered the textile processing and Home Furnishings business. This brilliant move catapulted the company into the top bracket of yet another sector already having captured a niche market with their Soft Toys and innovative cushions. Today the two brand names associated with Hanung, ‘PLAY-N-PETS’ in Soft Toys and ‘SPLASH’ in Home Furnishings are among the leading contenders for the highest market share.